Who Is This For?
Anyone who wants to remove manual steps from content production.
Developers & Engineers
Building internal tools, content pipelines, or SaaS products that need video editing as a feature.
Agencies & Studios
Automating client delivery, scaling campaigns, and white-labeling video production under your own brand.
AI & Automation Teams
Connecting AI content planners, social media agents, or marketing copilots to a real production backend.
Course Creators & Educators
Auto-processing lecture recordings, webinars, and course modules into polished, publishable content.
E-Commerce & DTC Brands
Generating product videos, UGC edits, and ad variations at volume without a dedicated editing team.
Media Companies
Integrating editing into existing CMS or DAM workflows to accelerate time-to-publish across channels.
What You Can Automate
Agent-to-Agent Workflows
Connect your AI agents directly to Editing Machine. Your planning agent identifies content needs, your production agent submits editing jobs — no human bottleneck.
Downstream Automation
The moment a project completes, your webhook fires with the deliverable URLs. Pipe them straight into your CMS, scheduler, social tooling, or storage — the handoff is automatic.
Event-Driven Pipelines
Use webhooks to trigger downstream actions the moment a project is ready — notify Slack, update your CMS, queue social posts, or kick off the next run.
Run at Scale
Fire concurrent project runs across recipes and brands. Perfect for agencies running campaigns or creators repurposing long-form into short-form at volume.
Custom Workflow Triggers
Build Zapier-style automations: when a file lands in Google Drive, when a calendar event ends, when a CRM deal closes — automatically trigger an edit.
White-Label Integration
Agencies and SaaS platforms can embed Editing Machine's capabilities into their own products, powered by API access behind the scenes.
How Production Capacity Works
Production Credits are the unit used to measure your available production capacity. Each recipe provides a signed capacity quote at project creation, and Production Credits are only applied when you execute the run — never before.
The Production Credits required are determined by the recipe you choose and shown in the price_quote at creation.
Quick Example
curl -X POST https://api.editingmachine.com/api/v1/projects \
-H "Authorization: Bearer em_xxxxxxxxxxxx" \
-H "Content-Type: application/json" \
-d '{
"recipe_id": 1,
"project_name": "My Video Project",
"brand_id": 5
}'Create a project, attach footage, execute. Receive a webhook when it's ready.
Getting Started
Get your API key
Sign up or log in to your Editing Machine account. Generate a key in the dashboard under Automation → API Keys.
Create your first project
POST to /api/v1/projects with a recipe_id. You'll get back a signed price_quote showing the required Production Credits — no production capacity is used yet.
Attach footage and execute
Attach your source files, then call /execute with the quote_id. The quoted Production Credits are applied to your available capacity here, and you'll receive a webhook (or can poll) when the project completes.