YouTube watch time is a powerful metric that shows how much people like your videos. YouTube’s algorithm also uses it to decide which videos are promoted. So if you want more views, you should try optimising for watch time. Here are some ways you can do this:
1. Check Your Video Length
Preferably, your videos should be around 10 minutes in length to allow AdSense to include an ad in the middle of the video. However, don’t let this limit you—you can have a video as long as you want it, even if it takes 30 minutes (or more!).
Another thing to keep in mind is that Youtube pays attention to how long people watch the videos when it adds an ad to it. Let’s say you lose 20 percent of your viewers after a minute, YouTube will pick up on this immediately and will change the way it advertises for your videos.
To increase your watch time, it would be good to create shorter videos as this will likely keep your audience on board for a greater percentage of the video. Still, it depends on your audience and your goals.
The best thing to do would be to test different lengths until you hit the right spot. You’ll be surprised at what you’ll find!
2. Release Content at the Same Time Every Week
Releasing your videos on specific days and times can’t help but impact your stats. Just think about it—the more people know about when you’re coming out with new content, the more likely they’ll be to watch.
So, if you want to take optimal advantage of watch time, you should stick to a regular schedule. This will help viewers get used to when they can expect your content and make it easier to get them to watch the videos. You should be able to see your watch time rise because of it.
3. Keep a Close Eye on Audience Retention Metrics
While you might be tempted to focus on numbers like likes and views, remember that these stats don’t tell the whole story. Audience retention metrics are what you should be looking to optimise, as these will give you a better idea of how much people are actually watching.
When you look at your retention stats, pay special attention to your drop off rate. This percentage of your viewers stops watching after a certain point. If your drop off rate is high, there’s a good chance you’re working with an audience that isn’t very engaged. If this is the case, your videos might not be striking a chord with your viewers, and you should give some thought to how you can improve them.
You should also pay attention to where people are dropping off, which will help you figure out why they’re not enjoying your videos. You might find that a section of your video is boring, or that one of your jokes is falling flat.
So, be sure to take a close look at these metrics. They can help you change your strategy if you find that your audience doesn’t like one kind of video. However, if your drop off rate is good and people are sticking around, don’t overthink it—chances are your audience is just fine, and you might not need to take any action.
Increase That Watch Time
If you want to get more views and make more money from your channel, you should work on increasing your watch time. This means you should put some effort into video content, and it will be great if you can find ways to engage your audience further. Don’t be afraid to experiment—this is the best way to get more views and make more money from your channel.
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