As a YouTuber, you are part of one of the fastest-growing entertainment industries in the world. You are also part of the most lucrative group of entertainers.
If your videos have the right number of views, you can earn a decent living through ads, product endorsements, and other methods that YouTube and its partners offer.
Before we dive into the nitty-gritty of monetization and money-making techniques, it’s important to correct the common mistakes new YouTubers make, so you can start your video-making journey on the right track.
Mistake #1: Not Having Long-Term Goals
Throwing your video on YouTube and hoping for the best will not work. It takes a lot of work, planning and patience to become a successful YouTuber. Before you start a YouTube channel, you need to put pen to paper and carefully draft your action plan. This can include:
- Identifying the content you want to create for your channel;
- Setting up a channel and branding your videos;
- Creating a channel trailer;
- Setting up your channel with all the necessary information such as a link to your website, email for comments and a section for subscribing, and so on;
- Finding your target audience, especially since knowing your audience will help you set up the content you want to create and the promotional strategy you want to use.
Try to follow it as closely as possible, because it helps you set your priorities and hit the bulls-eye with your goals.
Mistake #2: Forgetting the Importance of a Custom URL
One of the most important assets you need to start your channel is a custom URL. Your custom URL will make your channel look more professional, help improve its brand recognition, and boost your chances of gaining more subscribers. Even if you’re not planning to monetize your channel yet, the benefits of having a custom URL are still important.
Mistake #3: Not Writing Searchable and Click-Worthy Titles
Writing a title that’s searchable and easy to read by viewers is another important aspect of starting a YouTube channel.
Your searchable title will determine how visible your video is on YouTube, which is the main reason why you should never use a title like “Channel Introduction” or “My First Video”. Those titles might be hard to read and search for, which means fewer viewers.
You should also avoid giving away the entire content of your video in the title. We are not saying you need to be so cryptic that it will be impossible for a viewer to understand what your video is about, but keep it simple.
Mistake #4: Failing to Create a Compelling Thumbnail
While having a searchable title goes a long way toward attracting the right viewers, having a compelling thumbnail will help you keep those viewers watching your videos.
You can create a great thumbnail by giving away just enough information to get viewers interested, but not so much that they lose interest as they watch your video.
The Bottom Line: The Steps to Take as an Aspiring YouTuber
Nowadays, YouTube is a beautiful place where you can communicate with your audience and build a strong and loyal fan base. Creators and entertainers can earn a living doing something they love. Aspiring YouTubers can take their talents to the next level, find a new audience, or get their names out there.
But if you’re going to become a successful YouTuber, you need to start on the right foot. Once you’ve completed the steps above, you’re not far from making the leap from a YouTube visitor to an actual YouTube creator.
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