Video production combines various disciplines, including writing, editing, and publishing. Although most people think that the essential part is shooting itself, editing plays a vital role in ensuring that the videos are intended. However, editing is a skill that most video production professionals should master. But why is video editing an essential part of video…
If you have a YouTube channel, it goes without saying that your audience will be interested in visiting your website to check what you have to offer there. People are constantly in a hurry while using the internet. So you typically have less than 10 seconds to capture your audience’s attention with your website and…
Growing a follower base isn’t exactly the easiest thing to do globally. As a general rule, video tends to do better than pictures as it is a storytelling medium. The more people you can engage with your video, the better it will be for your profile. When you look at Instagram profiles with a large…
There’s no doubt that audiences are looking for more engaging photos and videos to absorb. With that being said, it’s important that you pay close attention to every detail of your content. This means you also need to consider your YouTube thumbnails. In our previous article, we shared with you the importance of quality YouTube…
Similarly to how movie stars have different events to celebrate, the creator community has evolved to the point where multiple events are arranged to recognize their work and to celebrate their efforts to bring about positive change in society. Many such celebrations have been arranged in recent years, and the practice will continue in 2023…
When it comes to creating content for your business, every detail counts, even with the thumbnail of your YouTube video. With the growing popularity of YouTube content, more content creators are seeking ways to ensure their videos stand out from the crowd. A great way to do this is by creating thumbnails that attract viewers…
YouTube has been on top of the “digital video” food chain. There have been a few who have gotten a bit close, i.e, vine, Dailymotion, etc. But nothing has ever taken over YouTube or gotten even close to taking over it – until now. Forecasts suggest that more than three-quarters of internet users and two-thirds…
If you’re already a client of Editing Machine, you’ll be aware of our Client Portal already, and know how it transforms the entire production process for YouTubers. But if not, allow me to give you a quick overview of our business. I’m Martin Bool, CEO, and founder of this incredible agency called Editing Machine. We…
YouTube Partner Program was a great initiative by YouTube. Its primary goal was to assist people in making money while creating content. Since its inception, this program has benefited a large number of people. Although there are some rules and criteria to meet in order to be eligible for the partner program, they are not…
YouTube, like many other social media platforms, uses algorithms to determine the visibility and success of content on the platform. These algorithms take into account a variety of factors. Such as engagement, watch time, and user behavior, to determine which videos are shown to users. The use of algorithms on YouTube has become increasingly important…