The Most Popular Kinds of YouTube Videos at the Moment

More than five hundred hours of content is uploaded to YouTube every minute. This significant growth can be attributed to YouTube-based content and a new genre of video. In this regard, here are the most popular types of YouTube videos in 2022.


YouTube is a platform for sharing opinions with the world. It became incredibly popular in the early 2010s. It has now become a hub for people to voice their opinions about any topic. 

A simple search query on YouTube will automatically provide a number of video results that contain commentary on the subject.


YouTube is a place where you can find tutorials on a variety of topics. Unlike other social media, you can find a lot of original content made by experts on YouTube.

Product or Service Review

YouTube is full of product and service reviews from companies, enthusiasts, and professionals. A few years ago, there were not many companies willing to invest in such a content marketing strategy. 

Nowadays, if you don’t have product or service reviews on your YouTube channel, you’re not doing marketing right.

Top List Video

Top lists are popular because they target a wide audience. List videos attract a diverse audience from different countries, ages, and gender.

Instead of writing a list, you can share a video someone else made.


It’s a great way to entertain your audience, but it’s not usually considered a professional content type. As a result, you will rarely find a comedy video on the first page of Google search results.

Challenge Video

As the name suggests, challenge videos consist of people performing a tough task and recording it. This is a great way to entertain audiences, but it requires professional equipment and proper filming to execute well.


An interview is a common format on YouTube, but it can be tricky to pull off. As a content creator, you need to find an interesting niche and find unique people in that niche. 

It is best to ask questions that are relevant to your viewers and give them valuable information to guarantee they will remain hooked in your channel.

Reaction Video

Reaction videos are often short videos that depict one person’s reaction to viral pop culture. For example, you can find videos that show the reaction of someone to the news that a new iPhone will be released or that a celebrity is dating another.

Educational Video

Educational videos are a great way to help people learn something and obtain valuable information. YouTube provides a great platform for professionals who create videos to share their knowledge.


Docuseries are similar to TV shows. They are created to provide entertainment and help people learn. Unlike other types of YouTube videos, this one is best watched in a series of episodes.

Music Video

The number of views on a YouTube music video can go as high as a hundred million. The music industry is one of the most lucrative industries in society. This is also one of the most common types of YouTube videos.

Gaming Video

The gaming industry has turned into a global industry that brings in billions of dollars per year. If you’re a gamer, you can find solidarity of people on YouTube who share the same interests.


It has been interesting to see how the types of YouTube videos have changed over the past few years. Some of the most popular categories are still the same, but people are finding new ways to entertain their audience on the platform. This is a cyclical process, and in the next few years, we will see a new wave of popular YouTube content.

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  1. Higher Positions is a premier SEO company in Rochester City, and a Google Partner and SEO-Certified, with over 10 years of search engine marketing experience.

  2. Higher Positions is a premier SEO company in Rochester City, and a Google Partner and SEO-Certified, with over 10 years of search engine marketing experience.

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