A viral video is a surefire way to catapult a brand to fame. However, marketers should be wary of overpromising when a company asks for their video to go viral.
You can’t control virality, but there is a formula you can follow to improve your chances of creating a viral hit. While there is no winning formula, you can combine materials to give yourself the best chance of producing something distinctive.
The average person is exposed to around 5,000 advertisements daily, ranging from online banner ads to TV and YouTube commercials. Most would have trouble recalling even one, but viral videos grab people’s attention right away.
These videos inspire individuals to interact, share, and communicate with one another. They take over social media feeds, fast rise to the top of the trending hashtag list, and turn into memes and catchphrases.
The main feature of viral videos is that neither the creators nor the marketers control them. Instead, the video’s popularity and reach entirely dependen on online users’ reception.
Learn the components that make a video go viral in the following paragraphs, so you can try out what’s best for your brand.
They’re Visually Appealing
Aside from delivering an engaging, genuine message, your video’s visual spectacle can connect with the audience. You don’t have to use famous personalities or spend a lot of money to make a good video.
Instead, you can use simple split-screen technology, flawless editing, and a meaningful message that unites established artists and regular people.
If you want a video to become viral, one of the easiest methods is to use dance, and it doesn’t matter if the video is in another language. The list of dances and routines that have been replicated, copied, and imitated globally is infinite, ranging from the iconic “Gangnam Style” to the most recent TikTok challenge.
Even if not all listeners understand the lyrics, the video’s joyful dancing, which suggests messages of happiness, optimism, or unity, has the potential to become a worldwide viral sensation.
This is the side of virality that you don’t want your brand to be associated with. A video going viral for the wrong reasons can result in extensive damage to your reputation and even your business, and the reputational damage can take months or even years to repair.
The old saying that there is no such thing as bad publicity doesn’t apply in the worst of scandals, so tread carefully if you really want to go down this path because getting noticed as a result of controversy can rapidly backfire.
They Have a Unique Brand of Humour
Creators know that comedy is the most difficult aspect to master whenc reating any content. For most viral videos to work, you have to be extremely amusing to catch everyone’s attention. However, the hard thing is that everyone has a different sense of humour.
In most viral videos, you’ll discover that you have to go broad with humour, even if it’s lowbrow.
They Tug at Your Heartstrings
It’s possible that this is the most underutilised viral instrument. Many non-branded viral videos shared by ordinary people are emotional—commercials about a mother’s selfless love, the elderly’s unseen struggles, and so on.
It’s a fantastic tool if you can do it without appearing to exploit the people in the videos and the emotions they evoke. Just remember to approach the task with sincerity and a genuine connection.
Marketers cannot guarantee that a brand’s video will become viral. However, the good ones are always equipped and ready to help if advertisers want to design an insight-led approach to launch concepts that will capture the imagination and go beyond traditional advertising.
Part of what makes videos viral is brilliant editing. You can achieve that with your videos if you hire a video editor from Editing Machine.
We offer editing services helping YouTubers gain back time, so they can focus on creating more and better quality content. Set up an appointment with us today!