Should You Use Facebook Video Or Photo Ad Formats?

Marketers have a plethora of alternatives for creating social media ads. It’s understandable if they’re feeling a little overwhelmed by the seemingly limitless possibilities of digital media.

Using Facebook is one of the many possibilities for generating traffic. You may create ads on Facebook in various ways, two of which need the use of video or photos. There’s no doubt that videos and photographs perform brilliantly regarding visibility and interaction on social media. 

Which one, on the other hand, is better for increasing conversions? And where can you find a video editor for hire? 

Should You Use Facebook Video or Picture Ads?

Two of the various ad types available on Facebook are the photo and video ad formats.

Many individuals believe that video is more appealing because it allows users to create visually appealing advertisements that are more likely to catch people’s attention (plus, they can also be used in combination with several pieces of text). Perhaps this is why today’s marketers incorporate video into their webinars, product launches, and other marketing efforts.

But What Do The Figures Say?

According to 52% of respondents, marketers prefer videos to photos, which looks to be a close call at first glance.

That begs the question: if videos yield greater outcomes, why aren’t all marketers using them in their advertisements?

Some marketers believe they don’t have the resources to make high-quality films. Others argue that they lack the requisite abilities to develop a film from the ground up, while others argue that their message is too long to be given through video.

There’s also the matter of cost to think about. Traditionally, video production has been more expensive than photo production. Producing a single video can take several hours of your time, depending on the quality, which may not be worthwhile if you’re only running Facebook ads for brand recognition, especially if your company’s image is still developing.

As a result, determining how to create video advertisements that convert becomes a challenge. To maximise the results, you can also consult with a video editor. 

How to Make Facebook Video Ads That Work

The following are important elements to remember and follow:

List Your Objectives 

You can go a step further and specify the goal of your Facebook ad (such as growing website clicks, building awareness about a product or service, getting people to install an app, etc.). If you implement it appropriately, you can be confident that your ads will effectively target this aim.

Create Content That Will Grab and Hold Audience’s Attention

This entails producing videos that are both visually appealing and educational. Make sure everything gets over quickly while maintaining a professional tone and feel. 

The recommended time is a maximum of 30 seconds (depending on whatever source you consult), so make sure everything gets across swiftly while maintaining an overall professional tone and vibe. 

Invest the time and effort required to present a clear message if you want potential consumers to recall what you do and why they should select you over someone else.

The correct video maker will aid in creating captivating material that will aid in creating effective Facebook video advertising. You can also utilise social media automation tools to plan your distribution further.

At The End of The Video, Include Obvious CTAs

This will encourage potential customers to take the next step toward achieving your final objective, whether linking your mailing list or purchasing a product or service. You may also design several landing pages for each ad to track which ones work and which ones don’t. You’ll have no issue enhancing your performance this way.

Conclusion 

You may easily reach a specified population and improve brand awareness using Facebook video advertisements. Take advantage of this and go above by simply making videos for their purpose. Solve real-world challenges to demonstrate what you have to offer now and in the future. If you need help creating captivating video ads, you can also seek an editing service. 

With a background in television production, Editing Machine has thrived in assisting YouTubers and businesses in making their video content a success. We have a dream to use our time, knowledge, and skills to help these producers make a genuine difference in the virtual world of content. If you’re looking for a video editing service, contact us today!